Treat, Maintain, Protect: OLAPLEX's 3 Different Product Categories

When you introduce your hair to OLAPLEX, you’re giving it a chance to repair from damage for the first time. It all begins with the treatment and creating a healthy haircare routine to rebuild the hair internally and address moisture. Any skincare aficionado knows, a facial mask can only do so much when you’re not maintaining the skin daily with cleansing and moisturizing, and the same goes for a healthy haircare. Just like we apply SPF to protect our skin, we also protect our hair with OLAPLEX to mitigate the damage done throughout the day.

Our three product categories foster a community of hair care products that work for you to treat, maintain, and protect your hair. We’ll get into the categories in a moment, but if you take anything away here today, it is that your hair needs a full-bodied OLAPLEX routine to not only repair it but to mitigate damage and keep it healthy. Haircare is the new skincare!

TREAT

OLAPLEX became a household name by revolutionizing the hair industry with the first and only bond builder. We only had one take-home product, OLAPLEX Nº.3 Hair Perfector, which became the product clients fell in love with and still adore now. Today, we are proud to have the Bond Treatment System, composed of OLAPLEX Nº.0 Intensive Bond Building Treatment, OLAPLEX Nº.3 Hair Perfector, and the new OLAPLEX Nº.8 Bond Intense Moisture Mask. Treatments and masks should be applied weekly, for every hair type ranging from healthy to compromised, virgin to color-treated. Some hair types require more weekly treatments than others, but this baseline should help you determine how often your hair needs treating.

MAINTAIN

The next step after treating is to maintain the healthy hair you’ve achieved with regular OLAPLEX treatments. There’s nothing more routine than hair washing days; to maintain healthy hair, cleanse, and condition with OLAPLEX Nº.4 and OLAPLEX Nº.5 Bond Maintenance Shampoo and Conditioner. Each time you shampoo and condition, OLAPLEX works to rebuild bonds in the hair with its patented technology. Besides rebuilding the hair, Nº.4, and Nº.5, each target concerns to help maintain hair integrity. Nº.4 cleanses, leaves the hair easier to manage, reduces breakage, promotes shine, and leaves the hair healthier than before. Nº.5 is a highly moisturizing reparative conditioner for all hair types. Much like the Nº.4, it creates manageability in the hair, shine, and repairs hair with each use, leaving it healthier than before. These two are the ultimate in bond maintenance in between Nº.0 + Nº.3 treatments and the Nº.8 moisture mask.

PROTECT

Now that we’ve aligned with how to treat and maintain the hair, protecting it is where everything comes into full play. OLAPLEX Nº.6 Bond Smoother Leave-In Styling Treatment and OLAPLEX Nº.7 Bonding Oil are your tools to protect the hair, rebuild bonds while increasing shine, moisture, reducing frizz, and protecting from heat to 450º f. Cocktail the two together for maximized benefits and easy application or use separately. We love keeping Nº.7 handy throughout the day whenever we want a shine touchup, protection against UV rays, and simultaneous repair!

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